Originally, Weet-Bix were delivered to shops by horse and cart, and some years later, they often had collectible cards included in the box.Īn Aussie Icon, 2010, Weet-Bix, Bagnall J, Weet-Bix, n.d.Bennison Osborne and Ian Malcolm Macfarlane, who was also involved in the Grain Products Limited company, eventually moved to England and started a company called the British and African Cereal Company Pty Ltd, with their main product being a modified version of Weet-bix, known as ‘Weetabix’, which have become popular in a number of countries around the world.Australians eat approximately 1.4 billion Weet-Bix each year, and in 2010, the amount of Weet-Bix manufactured would’ve been enough to cover a soccer field up to 18 metres (59 feet) high.Start your day the best way with Bokomo WEET-BIX, South Africa’s most popular breakfast cereal. Australian soldiers ate Weet-Bix for breakfast during World War II, and the product sponsors some Australian sport teams and their players, such as cricket and soccer teams, which often appear on Sanitarium’s advertisements. Weet-Bix contains 97 whole-grain fibre and has been around for over 75 years.In the 1920s, Bennison Osborne, Norman Jeffes, Frederick Foots and Arthur Shannon all contributed to the new Grain Products Limited wheat biscuit, known as ‘Weet-Bix’, which became a quick success, although in 1928 the company was sold to the Sanitarium Health Food Company, who were buying out their competitors.
0 Comments
Leave a Reply. |